For every successful campaign or event, it must be a hot topics in the media and got the attentions from a lot of people. A Mobile App offering something interesting helps to ignite and the social media helps to spread the message, a.k.a. viral marketing.
We helped to build this mobile app in iOS and Android for the Volvo V40 launch expo in Shanghai. The Mobile App uses AR (augmented reality) technique showing the V40 when mobile phone moves. A camera capture is superimposed on top of the AR, forming a interesting portrait of the user with flying V40s at the back. When the visitors come to the expo, he get a chance for a lucky draw if he share the photo on weibo. The new play in AR together with power of social media helps to advertise the campaign and event, in a viral manner.