TV commercials is losing its dominance as nowadays people spend less time sitting in front of the TV. In contrast, the time we spend on travel is a golden opportunities for commercials, where the passengers are confined inside the taxi cab with nothing nothing particular to do.
We helped Motion Power to develop the new version of Taxi Headrest Advertisement System. It is a system which consists of the in-taxi hardware unit and the central server system. The central server will broadcast the movie/advertisement clips and playlists to all the taxi hardware through the wireless network. When the passenger get on the taxi, the LCD will show the advertisement clips accordingly to the instruction set at the central server. The time and location of each advertisement shown, together with passenger’s interaction (such as switching off the LCD, muting the sound) are all logged and sent back to central server. The system successfully deliver up-to-date information and merchants’ commercials to the taxi passenger, thus creating a new advertisement channel.